Logo of Delete your emails by Planta, composed of geometric blocks in red, yellow, and gray.

The emails you send, receive, and save

consume
energy

just like keeping your house lights on all day.

Arrows going down
Illustration of a cloud with a facial expression.

Delete Your Emails

Because, even though it’s called the “cloud,” it neither floats nor is weightless.

Start cleaning
Illustration of a cloud with a facial expression.

Delete Your Emails

Because the so-called "cloud" isn't weightless or floating.

Ilustración de una nube con expresión facial

Delete Your Emails

Because organizing sparks joy—and positive impact is a bonus.

Ilustración de una nube con expresión facial

Delete Your Emails

Because every email is like a light left on, and you can turn it off.

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Start cleaning

A bit of context

Every day,

361,6 billion

emails are sent and received,

consuming as much energy

as your fridge running

for 1.9 million years.

Don’t believe it?

Here’s the source.
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SPOILER ALERT:

The cloud isn’t real;

it’s refrigerated servers running 24/7.

Think of your email like being plugged into the power grid. Each email you send, receive, or save consumes electricity, and as a result, releases greenhouse gases that heat the planet. Sound exaggerated?

It’s not. Here’s the data:

Let’s say you send

50.000

emails a year.*

*This is the average for office workers. Don’t believe me?

Here’s the source.

Those emails

CONSUME ENERGY

while being written, sent, read, and stored on servers as ugly as this:

Aerial photograph of a complex that hosts servers. An arrow comes out from inside with the caption: That email from your ex that you will never open again.

Still skeptical? No problem,

click here for the source.

and it’s equivalent to leaving a 10W LED bulb on for

4 years

Seriously, I have plenty of sources.

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Three ways to start cleaning your email

Discover different ways to take action and reduce your digital footprint.

reference image to the calendar

OPTION 1.

Beginner, but savvy:

Add a reminder to your calendar.

Just starting with cleaning your digital trash? This will only take a few seconds. Share it with others, and you’re already a pro.

Create Your Event
reference image to the script

OPTION 2.

A Hacker for a Moment:

Create your own automatic email selector.

Pick keywords and let your cleaner automatically select emails ready to be deleted.

Create Your Cleaner
reference image to the digital activist

OPTION 3.

A Voice in the Crowd:

Sign the petition for big brands to take action and reduce their footprint.

Let's show that more and more of us are committed to reducing digital waste and encourage brands to communicate sustainable practices, just as they do when asking us to recycle a product.

Join the count
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Share your email cleanup

cleanup and brag about it on social media with the hashtag

#DeleteYourEmails

Still not convinced?

Here are 3 more reasons

to start deleting, seriously:

Because 361,6 billion emails are sent daily,

equal to running your washer 1600 million times

Yes, there’s the source, here.

Because digital trash is still trash:

1,000 emails consume as much energy as a 10W LED bulb left on for 29 days.

Source here.

Because Black Friday is the day most emails are sent,

and most keep consuming energy.

Read the source here and you’ve got one more reason to take action.

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Not sure where to start?

Here are 3 steps.

Still don’t believe it?

Relax, we’ve got the sources.

See All Sources
Brands Joining the Movement